WARHOL'S FACTORY
WARHOL'S FACTORY
WARHOL'S FACTORY
Research, strategy, ideation & artwork
Research, strategy, ideation & artwork
During my time at anyways.co we launched a new Converse product with an experimental social media campaign, Warhol's Factory.
200 pieces of unique and branded content produced and shared within a 2 week period. Resulting in an organic reach of 79 million people. 1000% higher than Converses original target.
During my time at anyways.co we launched a new Converse product with an experimental social media campaign, Warhol's Factory.
200 pieces of unique and branded content produced and shared within a 2 week period. Resulting in an organic reach of 79 million people. 1000% higher than Converses original target.
A brand exists through all the touchpoints to which it is experienced so we imagined how Andy might behave on social media, the content he would produce and the things he might say. This was all crucial to creating an authentic brand experience...for 1 week we brought Andy to Twitter.
A brand exists through all the touchpoints to which it is experienced so we imagined how Andy might behave on social media, the content he would produce and the things he might say. This was all crucial to creating an authentic brand experience...for 1 week we brought Andy to Twitter.
On Instagram we created a synergy of Warhol work-in-progress and Converse product and called it Warhol’s Factory. Everyday, for a week, the account had a different focus—from celebrating the main Warhol Product, to applying every Instagram filter to a picture of Warhol, to creating a gallery of each Soup Can painting and building a gallery of prints.
On Instagram we created a synergy of Warhol work-in-progress and Converse product and called it Warhol’s Factory. Everyday, for a week, the account had a different focus—from celebrating the main Warhol Product, to applying every Instagram filter to a picture of Warhol, to creating a gallery of each Soup Can painting and building a gallery of prints.
